Ethiopia
Child Company of Pan African Chamber of Commerce & Industry (PACCI)
Our Story
Early in 2017, Fayda Bags has started its operation and working with 80% of women and engaged in exporting beautiful leather products to US.
Fayda's vision is to become a leading brand for conscious consumers seeking the finest leather bags with a purpose. We are committed to empowering women in Ethiopia by providing sustainable job opportunities with skills, training and fair salaries, setting a new industry standard by avoiding exploitation of workers. Through our ethical practices, we aim to inspire change and create a positive impact in the lives of our employees and the communities we operate in. Apparently we aspire to offer high-quality, purposeful leather bags.
The Brand
The Amharic name Fayda signifies value, meaning, and solution. Something has fayda when it is full of purpose and has an end with meaning. We strive to see that our brand stands up to its name by meaningfully transforming the lives of the people who craft the items it sells. And since its inception Fayda has grown from a handful of employees to more than three dozen bringing fayda into their lives.
Values and Vision
Fayda is a company founded upon two main value pillars - people empowerment and craftsmanship. To bring about good in our society we endeavor to empower individuals, especially women. We do this through providing those who never had the chance to do so the opportunity to go to school and train for crafting skills in leather work. Those whom we train we provide with livable wage paying jobs. As people, and especially Ethiopian women, are empowered to provide a living for themselves and their families, we believe a noticeable dent has been made in the grain of our society.
Secondly we are all about hand crafting things—the time-tested and traditional way of making things. In a day and age where everything is about speed, stats, and AI, we seek to go back to our humanity, slow down, and find beauty in our unmasked organic imperfections. So from the materials we use to the way make our products, we go all the way traditional with palms and fingers.
