Boubacar is a visionary entrepreneur at the crossroads of creative industries, AI, and communications. He has led high-impact cultural, educational, and entrepreneurial projects across Africa with the British Council and the UK Embassy in Senegal. He has also worked with leading consultancies in the UK and Nigeria to map West Africa’s creative economy, shaping national cultural policies through data-driven insights.

As founder of Vazy Music, he discovered and launched new talent, producing hits like Sprinoir & Black M’s Skyfall, and earned recognition from Forbes USA. During COVID-19, he launched I Produce I Direct, Africa’s first online academy for music producers and video directors, featuring top industry leaders and setting new standards for digital music education. Currently Country Partner Manager at the Music Business Academy for Africa, Boubacar plays a key role in developing the next generation of creative industry leaders. In 2024, he launched Senmixmaster, Africa’s first instant AI mastering and audio enhancement platform, democratizing access to professional sound.

A sought-after speaker on music, AI, and creative economies, Boubacar is committed to empowering African creatives and building a sustainable, future-proof ecosystem.