Intra-African Trade Fair 2025
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IATF2025

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  1. Home

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  3. People

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  5. Adesegun Adeosun

Adesegun Adeosun

SMADE Entertainment Group

My activities

Diaspora
Creative Industries, including Entertainment
Clothing & Textiles
Tourism

My interests

Clothing & Textiles
Creative Industries, including Entertainment
Diaspora
Tourism

About the Speaker

Dr. Adesegun Adeosun Jnr, known globally as KING SMADE — is a British-Nigerian entrepreneur cultural architect, founder of SMADE Entertainment Group and co-founder of Afro Nation.For 21 years, he has been at the forefront of promoting Afrobeats and Black joy on a global scale. As the founder of SMADE Entertainment Group, he has produced over 1000+ events across continents and helped build AFRONATION the largest Afrobeats festival brand in the world. King Smade’s mission goes far beyond music. He is a bridge-builder — using culture, tourism, and creative infrastructure to connect Africa with the global diaspora.

From Lagos to Lisbon,Detroit to Dubai Smade has become one of the most influential figures in African entertainment and diaspora engagement — not just shaping stages,but shaping systems.

 

Attending

Decolonising Algorithms: Compensation and Fair Value for African Artists
CANEX

Decolonising Algorithms: Compensation and Fair Value for African Artists

Sunday, Sep 7, 2025
10:30 AM - 11:20 AM | Africa/Algiers
SAFEX
Registration | Guest Arrivals
Trade & Investment Forum

Registration | Guest Arrivals

Friday, Sep 5, 2025
7:30 AM - 8:30 AM | Africa/Algiers
Opening Remarks
Trade & Investment Forum

Opening Remarks

Friday, Sep 5, 2025
9:00 AM - 9:15 AM | Africa/Algiers
SAFEX
Africa for Investors day, Powered by Arise
Special Days

Africa for Investors day, Powered by Arise

Friday, Sep 5, 2025
4:00 PM - 5:30 PM | Africa/Algiers
SAFEX
CANEX at IATF 2025 Mega Concert
CANEX

CANEX at IATF 2025 Mega Concert

Friday, Sep 5, 2025
7:00 PM - 11:59 PM | Africa/Algiers
Algiers
The CANEX Live Music Event Session
CANEX
+5

The CANEX Live Music Event Session

Friday, Sep 5, 2025
10:30 AM - 1:30 PM | Africa/Algiers
The CANEX Live Music Event Session
CANEX
+5

The CANEX Live Music Event Session

Friday, Sep 5, 2025
10:30 AM - 1:30 PM | Africa/Algiers
Global Africa Diaspora Day
Global Africa Day

Global Africa Diaspora Day

Friday, Sep 5, 2025
9:00 AM - 3:00 PM | Africa/Algiers
CIC

Speaker's Sessions (2)

Date

​
Session
CANEX
The CANEX Live Music Event Session
Friday, Sep 5, 2025
10:30 AM - 1:30 PM | Africa/Algiers
Creatives
English

The CANEX Live Music Event Session

Live concerts drive economic growth, create jobs, fuel cultural exchange, and enhance tourism. This invite-only session will be designed to spark actionable dialogue around a fundamental question: “What will it take to make Africa a sustainable and attractive destination for a world-class live music experience”? By bringing together diverse voices from across the industry, this session aims to not only identify key obstacles but also co-create strategies and partnerships that can accelerate progress. It will serve as a platform for building partnerships and proposing a roadmap for strengthening the African live music economy. 
Speakers (13)
Abdul-Karim Abdullah
Afrofuture | Culture Management Group llc
Adesegun Adeosun
SMADE Entertainment Group
Session
CANEX
Decolonising Algorithms: Compensation and Fair Value for African Artists
Sunday, Sep 7, 2025
10:30 AM - 11:20 AM | Africa/Algiers
Creatives
SAFEX
English

Decolonising Algorithms: Compensation and Fair Value for African Artists

Speakers (5)
Adesegun Adeosun
SMADE Entertainment Group
Boubacar Djiba
Vazy Music/Senmixmaster
Moderator (1)
Eddie Hatitye
Music In Africa Foundation