My name is Laureen Soita a co founder of Africa Agribiz Concepts, am a dynamic and results-oriented Business Development Services (BDS) Trainer with a wealth of experience in empowering youth and women in the agriculture sector. I specialize in delivering high-impact training on business development, marketing, and customer care, enabling smallholder farmers and agripreneurs to build sustainable and profitable ventures. With a proven track record in both corporate and community-based environments, I excel at designing and implementing 360-degree marketing strategies, enhancing brand visibility, and fostering customer loyalty.
Through my extensive experience in the banking industry, I developed strong financial literacy skills that have been instrumental in both personal financial management and training others in business development. I gained deep insights into budgeting, credit analysis, debt management, savings plans, and financial planning. Working in credit, compliance, and recovery exposed me to risk assessment, loan structuring, and the importance of maintaining accurate financial records.
I bring a unique blend of hands-on experience in digital marketing, experiential (below-the-line) campaigns, and project management, ensuring both short-term execution and long-term growth. My strong organizational and analytical skills, combined with my ability to interpret sales data and market trends, allow me to tailor solutions that improve customer service, increase sales, and drive community-level impact.