AS CHANAN
AS CHANAN produces and markets processed cocoa products. The business currently produces the ASCOLATE natural cocoa powder brand and is a member of the Cocoa Value Addition Artisanal Association of Ghana ( COVAAAG).

ASCOLATE Natural Cocoa Powder
ASCOLATE is a premium natural cocoa powder single sourced from Ghana’s premium cocoa beans. It is a ready-to-drink healthy beverage and is also used as ingredients for the confectionery industry and in personal / beauty care routines.

Current Markets
Direct - Kenya – Ghana Trade House, KIA Duty Free Shop
In March 2023, ASCOLATE Natural Cocoa powder was showcased at the prestigious International Food Expo (IFE) at Excel, UK . it was an opportune time to undertake a market study for the product. We also participated in the SIAL Canada, World Expo in Doha and Salon du chocolat Paris events in March and October 2024 respectively. We are still in discussions with a prospective buyers. Following from the showing of the product at SIAL, Canada, Algonquin University College, IBM Department undertook a Market Entry Study for ASCOLATE to enter the Canadian Market.
ASCOLATE Natural Cocoa Powder is already being sold in Kenya as both beverage and food ingredient.

Our consumers
Our consumers are individual health conscious-persons and manufacturers in the confectionery and beauty /personal care industries. Our objective therefore is produce a beverage and food ingredient that meets the ever -growing demands of consumers focused on eating healthy, looking healthy and staying healthy. Already, there is a good pool of consumers in Ghana who currently met the product through referrals.

Sustainability
The product is packaged in re-sealable and re-usable pouches to support ongoing global efforts to protect our environment.
Natural Cocoa powder is already a known product on the market, particularly in the confectionery industry. However, as a beverage, it is not very popular with the youth One of the key aims of ASCOLATE is produce, present and market wholesome Cocoa powder products that appeal to the youth in Africa, the EU and other parts of the world whilst maintaining the quality demanded by manufacturers who use it in their processing businesses.

The day-today running of the business is by Agnes Gifty Adjei-Sam, a seasoned international trade expert with diverse knowledge and experience in export marketing and the multilateral trading system.