Live concerts drive economic growth, create jobs, fuel cultural exchange, and enhance tourism. This invite-only session will be designed to spark actionable dialogue around a fundamental question: “What will it take to make Africa a sustainable and attractive destination for a world-class live music experience”? By bringing together diverse voices from across the industry, this session aims to not only identify key obstacles but also co-create strategies and partnerships that can accelerate progress. It will serve as a platform for building partnerships and proposing a roadmap for strengthening the African live music economy. 

This session will adopt an investment salon format—a curated dialogue among investors, entrepreneurs, policymakers, and thought leaders focused on unpacking capital flows, identifying scalable opportunities, and shaping investment strategies for Africa’s creative industries. The session will examine what it takes to effectively unlock and deploy available capital in ways that foster ecosystem resilience and growth.