Live concerts drive economic growth, create jobs, fuel cultural exchange, and enhance tourism. This invite-only session will be designed to spark actionable dialogue around a fundamental question: “What will it take to make Africa a sustainable and attractive destination for a world-class live music experience”? By bringing together diverse voices from across the industry, this session aims to not only identify key obstacles but also co-create strategies and partnerships that can accelerate progress. It will serve as a platform for building partnerships and proposing a roadmap for strengthening the African live music economy.