Intra-African Trade Fair 2025
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IATF2025

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African Export-Import BankAfrican UnionAfCFTA Buyers ProgrammeAfrica Trade GatewayCANEX

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  5. Mamby Laye Diomandé

Mamby Laye Diomandé

president

Fondation SIMA - Impact

My activities

Creative Industries, including Entertainment
Tourism

My interests

Creative Industries, including Entertainment

About the Speaker

Mamby Diomandé est un entrepreneur et expert renommé dans les Industries Culturelles et Créatives, avec plus de 10 ans d'expérience en production d'événements culturels et gestion d'artistes en Afrique francophone.
Il a initié des projets stratégiques pour structurer et professionnaliser le secteur des ICC en Côte d'Ivoire et en Afrique.
Il a fondé le Salon des Industries Musicales d'Afrique Francophone (SIMA), une plateforme de promotion, de formation et d’opportunités d’affaires dédiée à l’écosystème musical. Dans la foulée, il lance Boost by SIMA, qui offre une formation certifiante destinée aux jeunes talents africains. Actuellement, il est Associé-Gérant de la Société de Développement et d’Intermédiation en Côte d’Ivoire (SDICI). Sa vision est de formaliser le secteur des ICC en Côte d'Ivoire, créant un environnement structuré, durable et équitable pour favoriser l'émergence de nouveaux talents et l'innovation ainsi que la croissance économique des ICC.

Parcours notable :
→ Ancien Directeur du Live & Brand, Directeur commercial d'Universal Music Africa Afrique Francophone.
→ Gestion de la programmation artistique du CHAN 2023 et de la CAN 2023, l’animation des stades CAN 2023 , Booking Artistes Opening & Closing CAN 2023
→ Partenariats avec des marques internationales pour des campagnes artistiques majeures : Pernod Ricard, Castel Group, Orange, TotalEnergies, MTN, Atlantique Telecom…
→ Organisation de concerts importants pour des artistes comme Burna Boy, Orquesta Aragon, Dadju, Fally Ipupa…
→ Fondateur de Tim événement et de la SDICI

Attending

CANEX at IATF 2025 Mega Concert
CANEX

CANEX at IATF 2025 Mega Concert

Friday, Sep 5, 2025
7:00 PM - 11:59 PM | Africa/Algiers
Algiers
Enhancing Intra-African Trade and Investment through African Union Financial Institutions: Unlocking Opportunities for Growth and Prosperity
Trade & Investment Forum

Enhancing Intra-African Trade and Investment through African Union Financial Institutions: Unlocking Opportunities for Growth and Prosperity

Friday, Sep 5, 2025
11:00 AM - 12:00 PM | Africa/Algiers
Online Session/SAFEX Conference Village, Room 1
Investor Insights
Trade & Investment Forum

Investor Insights

Sunday, Sep 7, 2025
9:30 AM - 11:00 AM | Africa/Algiers
SAFEX Conference Village
Opening Remarks | Panel Session: Delivering Infrastructure to unlock new opportunities
Trade & Investment Forum

Opening Remarks | Panel Session: Delivering Infrastructure to unlock new opportunities

Friday, Sep 5, 2025
2:30 PM - 3:30 PM | Africa/Algiers
The CANEX Creative Return by JVL: The Importance of Cross Cultural Collaborations, Co-Productions and Partnerships in the Creative Ecosystem
CANEX

The CANEX Creative Return by JVL: The Importance of Cross Cultural Collaborations, Co-Productions and Partnerships in the Creative Ecosystem

Saturday, Sep 6, 2025
12:30 PM - 1:30 PM | Africa/Algiers
SAFEX
Conversation: Focus on Fashion - Financing Design & Production
CANEX

Conversation: Focus on Fashion - Financing Design & Production

Saturday, Sep 6, 2025
1:15 PM - 2:15 PM | Africa/Algiers
SAFEX
Masterclass with Ian Mahinmi - presented by Basketball Africa League (BAL)
CANEX

Masterclass with Ian Mahinmi - presented by Basketball Africa League (BAL)

Saturday, Sep 6, 2025
1:30 PM - 2:30 PM | Africa/Algiers
SAFEX
Funding Masterclass: Unlocking Creative Capital: From Promise to Practice - in partnership with HEVA Fund
CANEX

Funding Masterclass: Unlocking Creative Capital: From Promise to Practice - in partnership with HEVA Fund

Saturday, Sep 6, 2025
2:45 PM - 4:15 PM | Africa/Algiers
SAFEX
IP Session: Music and Intellectual Property (IP) in Africa from Protection to Prosperity
CANEX

IP Session: Music and Intellectual Property (IP) in Africa from Protection to Prosperity

Sunday, Sep 7, 2025
10:00 AM - 11:30 AM | Africa/Algiers
SAFEX
Session: CANEX the Impact Stories
CANEX

Session: CANEX the Impact Stories

Sunday, Sep 7, 2025
10:00 AM - 11:00 AM | Africa/Algiers
SAFEX

Speaker's Sessions (1)

Date

​
Session
CANEX
The CANEX Live Music Event Session
Friday, Sep 5, 2025
10:30 AM - 1:30 PM | Africa/Algiers
Creatives
English

The CANEX Live Music Event Session

Live concerts drive economic growth, create jobs, fuel cultural exchange, and enhance tourism. This invite-only session will be designed to spark actionable dialogue around a fundamental question: “What will it take to make Africa a sustainable and attractive destination for a world-class live music experience”? By bringing together diverse voices from across the industry, this session aims to not only identify key obstacles but also co-create strategies and partnerships that can accelerate progress. It will serve as a platform for building partnerships and proposing a roadmap for strengthening the African live music economy. 
Speakers (13)
Abdul-Karim Abdullah
Afrofuture | Culture Management Group llc
Adesegun Adeosun
SMADE Entertainment Group