Amit Devani is the Global VP of Insights at Parrot Analytics, leading strategic initiatives across content, audience, and talent intelligence. Based in London, he oversees a global team with a strong focus on EMEA, helping major players across the industry make smarter, audience-backed decisions. He drives content strategies through data-driven insights, supporting everything from commissioning and acquisitions to marketing and international growth. His work has been closely tied to Parrot Analytics’ increasing presence in MENA, where data is playing a growing role in shaping local and regional content strategies. Prior to joining Parrot Analytics, Amit led the digital analytics team at Channel 4, where he played a key role in scaling its VOD platform, All 4. He is a regular speaker at global industry events including MIPCOM, C21’s Content London, DICM, CABSAT, CartoonNext, FutureTV, and the Saudi Media Forum.