Dr. Adesegun Adeosun Jnr, known globally as KING SMADE — is a British-Nigerian entrepreneur cultural architect, founder of SMADE Entertainment Group and co-founder of Afro Nation.For 21 years, he has been at the forefront of promoting Afrobeats and Black joy on a global scale. As the founder of SMADE Entertainment Group, he has produced over 1000+ events across continents and helped build AFRONATION the largest Afrobeats festival brand in the world. King Smade’s mission goes far beyond music. He is a bridge-builder — using culture, tourism, and creative infrastructure to connect Africa with the global diaspora.
From Lagos to Lisbon,Detroit to Dubai Smade has become one of the most influential figures in African entertainment and diaspora engagement — not just shaping stages,but shaping systems.